Author: Angela Vincent, Marketing Manager
Angela has over 28 years of advertising, sales and marketing experience, 16 of which have been earned right here at DISH. She currently manages the Creative Exchange graphic design team in Sales (Specialized Distribution).
Our work-life balance culture is improving and headed in the right direction, according to feedback gathered from male CEOs in the Wall Street Journal report: We Ask Male CEOs” What’s Your Work-Life Balance? (You’ll need to subscribe to the WSJ to read the whole article.) Multiple male CEOs were interviewed and asked to share personal details about how they juggled a heavy load of career responsibilities while maintaining a fulfilling home life…or did they even attempt do both?
Some good news:
- It’s not just a women’s issue. Most male CEOs may not often volunteer the answer to the quandary unless asked the question, but they do care and are executing strategies to achieve better balance than men in past decades.
- Some report that it’s difficult, but yet very important for CEOs to “set the tone” that executives do care about the work-life balance. Some even make their calendars public in an effort to convey that particular message and encourage employees to model their own positive behaviors. Others establish core hours and have meetings only between 9am and 4pm…sound familiar?
- All men interviewed do share that attaining the right balance can be difficult, and having achieved the ultimate corporate leadership role inevitably results in sacrifices. However, more men in these leadership positions are learning from experience, mistakes, and missed family time. They must both communicate and act upon their preferences to gain such balance. Prioritization seems to be key. Read the full story
On the other hand, one wonders if women’s traditional maternal role continues to negatively impact them. Fighting that perception is still an upward climb, as companies like Samsung, Nintendo, CBS and Costco have no female executives or women on their governing boards. A new research start-up firm, LedBetter, is now tracking such information in the executive ranks of 2000 consumer brands. Gender equality is an important concern for women who hold 80% of overall purchasing power. Female consumers seek to influence big brands to change while aligning their own values with the right brands. To learn more, access LedBetter research often, because things do change. Make your voice heard!