Posts on Dec 2018

I “just” want to let you know…

By: Kathryn Rainville

“Just.” A small, but powerful word. One that we use far more frequently than we probably realize. ~Just~ today, I noticed myself typing it several times; I used it in an almost apologetic way regarding small favors or follow-ups. Each time I typed it, I thought about what it really meant for my reputation. I thought about how it lowered the power of what I wanted to convey and showed a meekness that I don’t normally display in advocating for myself. It wasn’t until this article resurfaced that I realized all of this.

A few years ago, I stumbled across an article that an Apple and Google alum wrote. She brought up this phenomenon of the word “just.” In her observations, women use the word more frequently than men, and describes it as a “permission word,” something that grants the person you’re addressing “more authority and control” (Leanse). In her own “research,” she observed that women’s “J-count,” as she refers to it, was substantially higher than men’s. She recounts a story of a man and a woman giving speeches, and the woman used “just” six times to the man’s one time. Ultimately, this got me thinking about … Read more and comment