By: Kathryn Rainville
This year has marked the advent of a new generation of women speaking up and stepping out. Two major players in the way of female influence from a young age (Mattel and Disney) are making strides to empower women.
First up: Mattel. What was your favorite Barbie doll when you were young? Did you ever think about her career, and did you ever envy it? I certainly thought about it, but I can’t say that I ever understood what, exactly, my Barbie did other than wear pretty clothes and go to the beach in her Jeep. However, this year, Mattel released a Robotics Engineer of their world-famous doll, one that they hope will promote young girls to explore STEM. Although the original Barbie isn’t going away, Mattel views the release of this Barbie as “…a powerful opportunity for kids across the globe” to become more exposed to the STEM fields and still play with a Barbie (McCowan). In fact, they have leveraged an online platform in conjunction with each sale of a Robotics Engineer Barbie to give girls the opportunity “…to learn basic programming concepts at a young age” through their partnership with Tynker (McCowan). Mattel has … Read more and comment